I design and deliver enterprise loyalty programs — from discovery to launch — for global brands.
7+ years. 10+ enterprise loyalty programs delivered for Marriott Bonvoy, ITA Airways, Value Retail, Cenomi, and more. Led delivery pods, trained 20+ consultants to certification. Platform-agnostic on strategy — deep on execution. Open to Head of Loyalty, Practice Lead, Solutions Consultant, or Pre-Sales roles at enterprise loyalty and CRM SaaS.
I'm a Loyalty Solutions Consultant with 7 years of end-to-end enterprise delivery — 10+ programs across hospitality, aviation, retail, financial services, HR, and manufacturing.
My deepest expertise is loyalty program design and referral mechanics — tiers, vouchers, promotions, reward economics, K-factor tracking, member journeys, and KPI frameworks (redemption, ALTV, engagement, tier progression). I've delivered for brands like Marriott Bonvoy, ITA Airways, Value Retail, Cenomi, Tom Tailor, Equiti, Manpower, and Schär.
I'm platform-agnostic on strategy — comfortable onboarding onto any modern loyalty stack (Antavo, Talon.One, LoyaltyLion, Marigold, Cheetah Digital, or custom builds). Deep hands-on with the Salesforce Loyalty stack (Loyalty Management, Agentforce, Data Cloud). Certified Agentforce Specialist and Data Cloud Consultant for AI-powered loyalty use cases.
I've run the full enterprise sales cycle end-to-end: discovery workshops with C-level, competitive positioning, custom demos, RFP responses, POC design, SOW scoping, and executive presentations — comfortable in the seller-doer role that Solutions Consultants and Pre-Sales Engineers own. Also trained 20+ consultants to certification through a 6-week structured program.
I operate through LAKWIKE Agency LLC, my US-registered entity — so I can contract with clients anywhere in the world without the friction of cross-border freelance arrangements. US W-9 or W-8BEN-E, standard MSAs, SOWs, NDAs, and direct invoicing all work out of the box.
Based in Casablanca (GMT+1). Fully remote-capable. Open to relocation for the right engagement. Trilingual — Arabic, French, English.
Deep loyalty domain expertise, layered with 7 years of enterprise stakeholder work and a strong pre-sales / solutions-consulting profile. Plug me in as Solutions Consultant, Pre-Sales Engineer, Delivery Lead, or Technical Customer Success at any modern loyalty SaaS.
Full-lifecycle CRM engagements from discovery through post-launch KPI monitoring.
Turning business ambition into buildable, testable, defensible Salesforce solutions.
Platform-agnostic on strategy. Deep hands-on on the Salesforce Loyalty stack.
Where Salesforce delivery meets modern AI-powered customer experiences.
Running the engagement, not just the deliverable.
Deepening the AI + agentic layer that will define the next generation of enterprise loyalty programs.
Snapshots of the kind of work I've owned end-to-end. Client names on request — the ones I can share publicly appear in the credentials strip above. Full detail available under NDA.
Led discovery, target operating model design, and full-lifecycle Salesforce Loyalty Management build for a hospitality client running membership at multi-million member scale. Delivered tier progression, voucher issuance, referral tracking (invite → activation → reward), and a KPI dashboard framework the client team could operate autonomously post go-live.
Owned the functional architecture for a national airline's Salesforce Loyalty Management deployment: multi-tier structure, qualifying activity rules, benefit orchestration, and CRM integration. Facilitated executive-level design workshops and represented the practice throughout the UAT and go-live phase.
Designed a shared loyalty framework that could operate across multiple retail brands under a single portfolio umbrella — handling shared member identity, brand-specific tier logic, and unified reporting. Ran the discovery-to-launch sequence and coached the client's admin team to autonomy.
Led discovery and functional design for a regulated financial services client seeking to integrate loyalty mechanics into their broader Salesforce CRM. Balanced member incentive design with compliance constraints, and delivered a solution architecture that satisfied both business and risk stakeholders.
The credentials that define my practice: Salesforce Loyalty Management, Agentforce Specialist, Data Cloud Consultant, and the AI-architect stack I'm deepening in 2026.
Alongside client delivery, I've mentored and trained the next wave of Salesforce professionals in North Africa and contributed pro-bono work to organisations that need it.
Designed and delivered a 6-week structured program (presentations + 1:1 coaching) that certified 20+ Salesforce professionals in Loyalty Management.
Ongoing mentoring for early-career professionals through Education For Employment.
Delivered a full digital solution for a Moroccan non-profit through ASF (Association Solidarité).
Presented "Loyalty Management at a Glance" at the flagship Salesforce community event for North Africa.
Contributed a session at the Salesforce Arabic-speaking community event (remote).
I take on remote contract engagements — hourly, retainer, or annual — across any industry and any size of Salesforce transformation. Fully remote-capable from Casablanca (GMT+1) and open to relocation.
I contract through LAKWIKE Agency LLC, my US-registered legal entity — which means clients anywhere in the world can hire me under familiar commercial terms: US MSAs, SOWs, NDAs, W-9 or W-8BEN-E, and direct invoicing. No cross-border freelance workarounds.
Hourly, monthly retainer, or annual contract — whatever aligns with how your team hires senior consultants. Rate on request. Comfortable with SOW-driven scoping and Statement-of-Work engagements.
Based in Casablanca, Morocco (GMT+1) — natively aligned with EU business hours, workable overlap with US East Coast. Open to relocation for the right long-term role.
Delivered in retail, hospitality, aviation, financial services, HR, and manufacturing. Open to any industry — the Salesforce craft transfers, and I onboard fast on domain nuances.
Full-lifecycle CRM delivery · Loyalty program design & build · Functional architecture · Solution design · BA / user stories · Agentforce & AI agent integration · Pre-sales & RFP support · Client-team enablement · Team lead / delivery pod leadership.
The best way to see if we fit is a 30-minute call. Reach out on your preferred channel — I respond within 24 hours.